Welcome to Destination Ontario's Corporate Website

Destination Ontario is the lead tourism marketing organization for Ontario, Canada. We market Ontario to travel consumers within the province, across Canada and around the world. On DestinationOntario.com, we inspire travellers to make Ontario a must-see destination on their travel list and to return again and again.

Our corporate website provides the tourism industry and our stakeholders with valuable information about the mandate of the organization, our primary products and services, various partnership opportunities and ways to work with us. It also delivers timely and relevant tourism research with actionable insights on how to apply learnings and links to our corporate documents including our Annual Report.

Our Purpose

With the vision of promoting the province of Ontario as a preferred global destination, Destination Ontario's stated mission is to generate increased visitation from tourists both domestic and international, to enhance tourism expenditures in Ontario, and to contribute to the provincial economic prosperity through impactful marketing and results-oriented investment partnerships. The agency endeavours to:

  • market Ontario as a travel destination
  • undertake joint marketing initiatives with the tourism industry
  • support and assist the marketing efforts of the tourism industry
  • work in cooperation with the tourism industry, the Government of Ontario, government agencies and other levels of government

Key to our success is working collaboratively with our tourism partners across the sector to benefit from shared content, joint partnerships and delivering a visitor-first approach to our marketing. We proactively engage with partners to identify products, services and experiences that can be amplified through our various content channels, including both paid and organic efforts.

Established in 1999, Destination Ontario, legally the Ontario Tourism Marketing Partnership Corporation, is an agency of the Government of Ontario’s Ministry of Tourism, Culture and Sport.

Frequently Accessed Resources

Find valuable resources that are top of mind for our partners, stakeholders and media.


Destination Ontario Research Summary - December 14, 2021

Photos & Videos

Our online image and video library showcasing Ontario destinations, experiences and attractions.

Last updated: October 26, 2023

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