Corporate Documents
Destination Ontario captures the delivery of our programs and marketing activities through a number of corporate reports. We are pleased to share these reports publicly in accordance with the Government of Ontario's commitment to openness and transparency.
Strategic playbook
The Strategic playbook 2024–2027 is Destination Ontario's plan to drive our organization and support Ontario's tourism industry growth.
Crafted with insights from stakeholders, market intelligence, consumer research, and invaluable staff input, the Playbook underscores tourism as a key economic driver for the province and commits to continued marketing excellence, while celebrating the vital role of industry collaboration and partnerships.
Business plan and letter of direction
Destination Ontario's Business Plans are developed each year based on current insights and market research. The goal is to collaborate with stakeholders to grow tourism visitation and spending. The Business Plan is also guided by the Minister of Tourism, Culture and Gaming's Letter of Direction to Destination Ontario.
Memorandum of understanding
The Memorandum of Understanding (MOU) is between Destination Ontario and the Minister of Tourism, Culture and Gaming. The MOU sets out the framework for accountability and the working relationships between the Minister, the Deputy Minister, the Chair, the Board of Directors, and the Chief Executive Officer. It ensures appropriate and adequate administrative, accountability, financial and reporting provisions are in place.
Expense reports
Last updated: September 9, 2026